Special the the OBSERVER

Barbers and clients of Cali Coast Barbershop in San Diego proudly wear the Save Our Water-branded capes and T-shirts.

Black-owned beauty and barber shops have joined with Save Our Water to provide clients with water-saving tips and resources to encourage daily conservation.

The initiative, launched Sept. 30, continues through Oct. 9 at locations in Sacramento, Fresno, Los Angeles, Riverside, San Bernardino, and San Diego.

“Partnering with trusted community members at places like beauty salons and barbershops will encourage more Californians to have conversations about their water use and implementing easy water-saving practices,” said Margaret Mohr, deputy director of communications for the California Department of Water Resources. “We appreciate all these businesses helping to get the word out to their customers because all our actions make a collective impact.”

The program distributes educational and promotional materials for local businesses to share. Participating salons and barbershops have branded capes, T-shirts and travel-size toiletries for clients, and entry boxes for a raffle to win $1,000 for use towards updating the winner’s garden with drought-tolerant plants.

“We are happy to partner with Save Our Water to help educate our community and create a local space to talk about water conservation,” said Steven Gray, owner of Cali Coast Barbershop. “We’re working to make sure everyone in our community feels empowered to make conserving a part of their daily routine.”

Beauty salons and barbershops have always been an integral part of communities by supporting business ownership, contributing to the local economy, and providing cultural connections and opportunities to talk, share and build long-lasting relationships. Now, these shops are joining the important movement of building water resilience for future generations.

Participating Sacramento shops and beauty stores include Shear Poetry Salon; Her World; Skills Barbers; World Class Faders; Upper Kutz; Margaret’s Salon and Hair Gallery; Sacred Crowns; G Salon; Naturalistic Salon and Spa; UpGrade Cuts and Styles; and The Barber Depot.

Save Our Water welcomes other business partners and encourages Californians to check with their local water agency to learn more about rebates and resources to help residents make water-smart updates inside and out, including water-wise landscaping. For contact information and more water-saving tips and resources, including drought-tolerant landscaping ideas, visit SaveOurWater.com.


Save Our Water is California’s statewide water conservation program. Started in 2009 by the Department of Water Resources, Save Our Water’s goal is to make water conservation a daily habit among Californians. The program reaches millions each year through partnerships with local water agencies and other community-based organizations, social marketing efforts, paid and earned media, and event sponsorships.