The Sacramento Kings will roll out a large range of activities to celebrate Golden 1 Center’s five-year anniversary, with sweepstakes, Fan Fest, Hoop Fest and theme nights fans can look forward to for the 2021-22 Season.

The events surface just in time as the Kings anticipate a full-house of spectators to attend games at G1C after many contests were played in a near-empty building last season.

“Golden 1 Center was created to bring people together and has done so for the past five years with performances by entertainment’s biggest acts, Sacramento Kings basketball and community-centered events,” said owner Vivek Ranadivé. 

“We have built a world-class facility in the heart of Sacramento, but what makes Golden 1 Center truly great is its community. We are thrilled to continue welcoming the world’s greatest fans back to the arena with another impressive lineup of concerts, games, and events,” Ranadivé added.

The traditional events celebrating Dr. Martin Luther King Jr. (Jan. 16) and Black History Month in February will continue under the Kings’ community agenda.

During the month-long Black History celebration, the Kings will highlight the Sacramento region’s rich and diverse cultures while shining a spotlight on game-changers dedicated to equality and justice.

During home games at G1C in February and at off-court events, players, Kings’ staff, community partners, and fans will celebrate the accomplishments of Black leaders in the Sacramento region and around the country with special Dream All-Star awards. 

A league-wide celebration, MLK Day 2021 (Jan. 16) marks the 36th anniversary of celebrating the birthday of civil-rights leader Dr. Martin Luther King Jr. On the third Monday of January every year, the Kings and league has been honoring MLK Day with basketball games ever since it was first observed in 1986.

Fan Fest and Hoop Fest

On Saturday, Oct. 9, the Kings will host their annual free Fan Fest and Open Practice in anticipation of the upcoming 2021-22 season. This all-ages event will be free and open to the public, with tickets required for admission. Fans can reserve up to four general admission tickets at 

Fan Fest parking can be reserved online at for $5 for the West Garage. Anyone paying online will automatically pay $5, while those who pay the day of the fest will pay the listed rate. 

Health and safety protocols for entry to the arena can be found at

Before Fan Fest, fans will have the opportunity to listen to live DJs and watch or participate in Hoop Fest, a 3-on-3 basketball tournament on the DOCO Plaza starting at 11:00 a.m.  The championship game will be held on the court inside Golden 1 Center. Participants must be at least 13 years old and vaccinated to participate. To sign up to participate in Hoop Fest, visit 

Fans can also visit Tahoe Blue Ridge in the plaza to enjoy food and beverage including new signature cocktails and a selection of flavored popcorn or items from one of DOCO’s other favorite eateries.

Season ticket members and Golden 1 Credit Union members will have early access into the arena at 11:45 a.m. with doors opening at 12:00 p.m. The 916 Crew and Kings Street Team will be on hand, playing games with fans and passing out prizes throughout the concourse and plaza. 

Additionally, fans will have the opportunity to take photos with the NBA Summer League trophy on the concourse. The full Kings roster and coaching staff will participate in an open practice featuring team drills, skills challenges, a scrimmage, and the traditional rookie dance contest. Select Kings Legends will engage with fans throughout the event. In addition, fans will have an opportunity to stock up on the newest gear from the Kings Team Store ahead of Opening Night.

 Additionally, youth ages 6-14 are invited to participate in a Jr. Kings youth basketball clinic at 9 a.m. on Oct. 9 to coincide with Fan Fest and tip-off Jr. NBA Week. Spots are limited and will be available for purchase at later this month.

2020-21 Season Select Theme Nights

In August, the Kings announced their full season schedule, which will showcase a number of interactive and immersive theme nights. Breast Health Awareness will take place on Oct. 24 and Mental Health Awareness on Jan. 10, while Salute to First Responders and Service will take place Nov. 5 and Nov. 8, respectively. 

The team will celebrate Latinx Heritage on Oct. 14, Diwali on Nov. 3, Native American and Indigenous Heritage on Nov. 24, Asian American and Pacific Islander Heritage on Dec. 8, and  Lunar New Year will be celebrated on Feb. 5, 

Rounding out the Kings’ season of events are Women’s Empowerment on March 14, Greek Heritage on March 16, and Slamson’s birthday on March 20. The team will conclude their regular-season schedule with a Sixth Man Celebration on April 5. 

The full list of theme nights can be viewed at

For more information about Golden 1 Center’s five-year anniversary campaign, Fan Fest, Hoop Fest or to buy tickets to a game, visit