Nielsen Study: Black Media More ‘Relevant’ to Black Consumers

WASHINGTON – Companies that fail to advertise with Black media are missing an opportunity to effectively reach nearly 43 million African Americans whose $695 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National Newspaper Publishers Association (NNPA). “Still the largest […]

BET News Poll: GOP On Track For Worst Showing With Black Voters In Modern History

NEW YORK – In one of the most comprehensive election-year study of registered African-American voters in the battleground states, BET News’ original poll conducted by nationally-recognized pollster Cornell Belcher, reveals overwhelming support for President Barack Obama for a second term re-election and severe disapproval of Republican Presidential nominee Governor Mitt Romney (R-Massachusetts). “Black, Red, White […]

Bad Economy, Good President: Poll Finds 86% Of Blacks Give Obama Favorable Rating

LOS ANGELES – With many citing the economy as the most important issue for the 2012 presidential election,, a leading digital source of emergent Black culture, and a coalition of top black civic, entertainment and media organizations, conducted The State of the Black Economy (SOBE) survey, a study of African American public opinion on […]

Poll: Most Registered Voters In Calif. Support Federal Health Care Overhaul

SACRAMENTO — A new poll finds that Californians support the federal health care overhaul but many don’t think it will affect them. The Field Poll published Monday found that 54 percent of registered voters support the Affordable Care Act and 37 percent oppose it. Support has grown since last year in a state which has […]

Poll: Voter ID Support Strongest in Those with Negative Attitudes Toward Blacks

MEMPHIS – Support for voter identification laws is strongest among Americans who harbor negative sentiments toward African Americans is a key revelation in a new National Agenda Opinion Poll by the University of Delaware’s Center for Political Communication. Voter ID laws require individuals to show government issued identification when they vote. The survey findings support […]

Attitudes on Economic Issues All Show Positive Trend

NEW YORK – The economy and jobs continue to be two of the more important issues driving the national political debate. But the general feeling about how things are going seems to be getting better according to a number of different indicators. First, looking at President Obama’s handling of the economy, one-third of Americans (32%) […]

Poll: Sales Tax Hike Will Be Challenge For Brown

SACRAMENTO – More than two-thirds of California’s likely voters say they favor Gov. Jerry Brown’s proposed ballot initiative to raise taxes as a way to stabilize state finances, but a near equal proportion say they strongly disagree with a key element of that plan, raising the statewide sales tax, according to a poll released Tuesday. […]