Stone Cold Marketing: Selling Alcohol to Young African Americans

LOS ANGELES – The former owner of the Payless Market in South Los Angeles, gleefully described how the Black community’s passion for malt liquor and his “unofficial grassroots advertising campaign” allowed him to significantly increase his store revenue within a few weeks and save his business. The store had a license to sell beer and […]

Researcher Says “Black (Still) Matters In Marketing”

CHICAGO – After the success of her co-authored first book with the late Herb Kemp, What’s Black About It? Pepper Miller became widely sought-after by marketers for her insights on reaching African-American consumers. Now, nearly seven years later, the respected consumer researcher is giving the industry more to think about in her newest title, Black […]