Kings’ Isaiah Thomas In ‘Game Recognize Game’ Campaign For Reebok

 Sacramento King point guard Isaiah Thomas is getting a lot of air time out his Reebok shoes’ commercial. The clip, that contains 10 hours of additional footage, was shot in Los Angeles with Brooklyn Nets' Jason Terry and Philadelphia 76ers' Nerlens Noel.


Sacramento King point guard Isaiah Thomas is getting a lot of air time out his Reebok shoes’ commercial. The clip, that contains 10 hours of additional footage, was shot in Los Angeles with Brooklyn Nets’ Jason Terry and Philadelphia 76ers’ Nerlens Noel.

SACRAMENTO — Locally, the Sacramento region has seen Sacramento Kings guard Isaiah Thomas in a number of Pizza Guys commercials over the last couple of years. Well, the dynamic point guard is now getting national airplay.

Thomas is part of Reebok shoes’ new performance basketball campaign, “Game Recognize Game,” featuring injured rookie Nerlens Noel (76ers) and Jason Terry (Nets) all wearing Reebok’s new Q96 and Pumpspective basketball shoes.

Thomas told The OBSERVER that the commercial was filmed last summer in Southern California.

“We shot it at some little court in L.A.,” Thomas said. “It took about 10 hours to do it. I had fun doing it too.”

The clip shows Thomas, in slow motion, doing a cross-over dribbling move against a competitor on his way to scoring a lay up. The camera then pans to the crowd watching the pickup game, showing their faces in amazement.

The next scenes show Noel skying high for a dunk and Terry straddling courtside greeting the crowd with hand slaps. Terry and Thomas are longtime friends from the Seattle area.

In addition, Terry lobbied for Thomas to sign with Reebok despite that fact the 5-foot-9 player was selected 60th in the 2011 draft.

Thomas has been wearing Reebok shoes since his AAU days in Tacoma, Washington, long before he received a personal endorsement deal with the shoemaker.

The Q96 and Pumpspective basketball shoes were brought back in the spirit of new technology. Back in the day, they were worn by Allen Iverson and Kings assistant coach Dee Brown when he played in the league.

“I don’t think that’s the last commercial,” Thomas said of the ad campaign. “There’s still a lot more footage. So I expect more (commercials) to come soon.”

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By Antonio Harvey