LOS ANGELES – Entrepreneur and NBA Hall Of Famer Earvin “Magic” Johnson is set to launch ASPIRE, a new African-American network designed to entertain, inform and inspire through a diverse slate of original and acquired programming in the categories of movies, documentaries, short films, music, comedy, visual and performing arts and faith and inspirational programs.
Johnson, Chairman of ASPIRE, was awarded one of the first four, new and minority owned and operated independent networks by Comcast. The network, partnered with GMC TV, is set to go live in June 2012 and will be headquartered in Atlanta, where it will undoubtedly be the next platform for aspiring African-American writers, directors, producers, actors and leaders.
“We are excited to be adding ASPIRE to our rich line-up of programming and look forward to its dynamic content designed to entertain and educate viewers,” said David Jensen, Vice President of Content Acquisition at Comcast. “Magic Johnson and GMC TV have brought together their impressive set of skills to create a network with an enduring focus on delivering quality programming that positively resonates with ethnically diverse communities.”
Charles Humbard, President and CEO, GMC TV, said, “ASPIRE will be dedicated to shining a light on the successes, achievements and accomplishments of the African-American community. The concept of an uplifting, positive programming environment is one that we at GMC know very well, and we are proud to be partnering with Earvin `Magic’ Johnson to build the ASPIRE brand among distributors and advertisers.”
Johnson added, “ASPIRE will be a network that encourages and challenges African-Americans to reach for their dreams. Launching ASPIRE is an amazing accomplishment, but I am most proud of the opportunities it will create for African-Americans in front of and behind the camera. ASPIRE will allow us to continue to make a great impact in the urban community and beyond.”